Why Complex B2B Deals Aren't Closing (And How We Fixed It)

Creating a solid network and solving obstacles are the vital factors for attaining success in elaborate business-to-business purchases.For B2B marketing professionals aiming to wrap up lengthy, elaborate sales procedures, this write-up gives assistance. Achieving success calls for an extensive understanding of your potential customers and successfu

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The Buyer’s Journey and B2B Marketing - Mark Donnigan Interview

In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.However, B2B marketers can serve the buyer's journey and decrease sales cycle times by aligning their efforts wit

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B2B Marketing - Mark Donnigan Interview Startup CMO

In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.However, B2B marketers can serve the buyer's journey and decrease sales cycle times by aligning their efforts wit

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